Mello Yello (pty) Ltd
210 Frances Street.
Observatory. 2198
Gauteng, Johannesburg.
South Africa
A
marketing
strategy
should
take
a
holistic
approach
to
the
business,
considering
not
only external matters of advertising and branding, but also those internal matters
which affect sales, such as defining the customer
experience within your company, and the
manner in which a company manages the
relationship with the customer after
sales have taken place.
"good marketing = placing the message in the right medium"
"good marketing = getting your message to the right people"
"good marketing = delivering both short and long term solutions"
"good marketing = maximising your spend"
"good marketing = taking advantage of tactical opportunities"
"good brand management = positioning your brand wisely"
"good brand management = understanding, developing perceptions"
"good brand management = communicating to the right market"
MELLO
YELLO,
consultants
understand
that
the
key
to
business
success
is
most
arguably
a
clear
and
concise
marketing
and
brand
strategy.
A
marketing
strategy
provides
direction
and
meaning
to
your
business,
and
it
may
be
a
good
idea
to
have
a
hard
look
at
your
existing
marketing
strategy
in
order
to
make
it
stronger.
You
decide
that
the
time
has
come
to
look
at
your
marketing
and
advertising from scratch and redefine the direction your company is headed.
You
may
even
decide
that
your
defined
marketing
growth
strategy
needs
a
simple
and
quick
dusting
off
to
give
your
marketing
the
oomph
it
needs
to
have
a
clear
impact
on
your
bottom
line.
The
more
time,
energy
and
imagination
you
invest
in
this
project,
the
less
money
you
will
need
to
spend over time rehashing old marketing strategies which never worked in the first place.
MELLO
YELLO,
can
help
with
ironing
out
the
rough
edges
as
well
as
providing
a
fully
integrated
Marketing strategy.
and
quick
dusting
off
to
give
your
marketing
the
oomph
it
needs
to
have
a
clear
impact
on
your
bottom
line.
The
more
time,
energy
and
imagination
you
invest
in
this
project,
the
less
money
you
will
need
to
spend
over
time
rehashing
old
marketing
strategies
which
never
worked
in
the
first
place.
MELLO
YELLO,
can
help
with
ironing
out
the
rough
edges
as
well
as
providing
a
fully
integrated marketing strategy.
"good brand management = adapting to market conditions"
Our
Advertising
Agency
employs
a
simple
formula
for
your
marketing
strategy
that
ensures
your
brands'
success
and
correctly
targets
your
market:-
we
identify
the
core
values
of
your
brand
before creating marketing and create advertising strategies that focus on a specific target market.
There
are
many
ways
to
engage
in
target
marketing,
and
generally
there
is
only
one
best
suited
for
to
your
company.
Firstly,
the
needs
and
desires
of
your
core
market
must
be
highlighted.
This
is
done
by
gleaning
information
thorough
and
comprehensive
market
research.
This
information
helps
to first shape and then direct our creative advertising campaigns.
Essentially
plays
the
role
of
a
market
research
company
with
the
capability
of
creating
and
delivering
MELLO
YELLO
the
message
to
the
identified
target
market.
Our
graphic
design,
production
and
copy
writing
abilities
all
link,
to
form
a
consistent
and
professional
marketing
message
which
is
delivered through our media planning department to your target market.
Business
marketing
can
be
a
tricky
business
and
so
it's
best
to
ensure
that
your
strategic
partners
live
up to the promises they make and deliver the brand the way it's meant to be seen… the
M
E
L
L
O
YELLO way!
BRAND MANAGEMENT
Strategic
Brand
Management
is
a
new
school
of
thought
emerging
with
the
development
of
new
business
strategies
that
compete
in
an
altogether
more
complicated
and
cluttered
environment
than
has
ever
been
experienced
before.
Essentially
strategic
brand
management
infers
the
strategic
rolling
out
of
marketing
actions
that
ensures
that
no
action
occurs
within
a
vacuum
and
that
all
marketing essentially ties in, providing a unified brand experience for your company's customers.
By
creating
brand
differentiates
from
your
competitors
and
an
emotional
tie
to
the
consumer
we
ensure success, as a product's superiority is in itself no longer sufficient to guarantee its success.
Extension
marketing
or
product
brand
management
is
another
focus
of
the
Integrated
Marketing
Strategy
offered
by
MELLO
YELLO.
This
refers
to
a
new
product
being
launched
under
the
umbrella
of
an
existing
or
established
brand.
This
requires
an
especially
delicate
approach
which
understands
the
synergy
between
new
products
and
the
existing
brand,
ensuring
that
both
elements are supported and not eclipsed by the other.
MELLO
YELLO
conducts
extensive
market
research
in
order
to
determine
the
current
perceptions
of
a
brand,
taking
actions
to
amplify
good
perceptions,
or
shifting
focus
to
dispel
bad
perceptions.
This
is
done
in
an
ongoing
manner
in
order
to
keep
a
finger
on
the
pulse
of
your
market,
and
to
provide
swift response to any threats to the good perception of your brand.
Always A Step Ahead, Through A Simple Rule, That Knowledge Is The Key Factor To Furthering Our Client's Goals.